In a sign of the times, Kent cigarettes have made a comeback, and the company’s CEO is confident the tobacco product will be one of the first things smokers pick up when they head back to the shops next week.
In a statement, Kent said the new cigarette was a “game changer” and said it would continue to invest in the tobacco industry to create more quality tobacco products and make them more affordable.
Kent has invested heavily in tobacco research and development over the last two decades, and its tobacco product has become a key part of the tobacco ecosystem in the UK.
“I think it is fantastic news that Kent is making tobacco more affordable, and that people are taking notice,” said David Green, chief executive of tobacco companies, at a conference in London last week.
“There is a huge opportunity in the future for tobacco and we are absolutely delighted that Kent has chosen to invest again in the industry.”
“As a global tobacco brand, Kent has an important role to play in the global tobacco ecosystem, and I am confident that it will continue to support the industry in the years to come,” Green added.
Kent will continue the cigarette-making process until 2021, but will also begin offering a range of premium products to make its products more affordable and appealing.
The company is investing £1.6 billion ($2.8 billion) into the tobacco sector over the next five years and has committed to investing further in the sector in 2020.
The UK’s tobacco industry has seen a rapid decline in the past decade as more smokers switched to cheaper tobacco.
It is estimated that there are more than 1.2 billion cigarettes in the country, and about half of those are smoked.