Tobacco is a big business in the US, but its sales and profits are shrinking.
The industry has been hit hard by the rise of e-cigarettes and other alternatives to traditional cigarettes, and has been in the crosshairs of regulators for years.
Its annual revenue, according to the US Tobacco Institute, fell by $3 billion last year.
The company is seeking to use the money to buy up more market share, while also pushing for tighter regulation and new taxes.
The plan is backed by the American Spirits Tobacco Association, which has spent millions of dollars in lobbying against regulations that would make the tobacco industry more transparent and regulated.
The tobacco industry also plans to spend $3.3 billion in advertising, including $1 billion on television, to promote the e-cigarette industry.
Tobacco has also raised an additional $1.1 billion to buy back stock, which could be a boon for investors, according the industry group.