Cheyennes, Wyoming (CNN) The smell of smoke wafting through the air as you cruise down a small dirt road in Cheyeton is familiar.
It’s the smell of cigarette smoke that wafts through the water in the tiny town of Cheyetah.
But this is not just any town, this is the town where a local resident has invented a new way to smoke.
And that’s what this small community in Wyoming’s Cheyotec Valley is all about.
“We have a very large smoker population, so we have a large area of smoking,” says resident Don Riggs.
The idea is to give a place to get away from it all and just smoke the damn thing.
“People from around the state have flocked to the tiny fishing town of 2,500, to smoke in the water.
But they don’t just go in and smoke in a place of their choosing, they smoke on a beach, in a lake, or on the beach at a public park.”
And the water isn’t just an attraction, the whole process of lighting up is the main reason it’s so popular.
“It’s a very cool way to have fun, it’s very relaxing, and you don’t get sick of it,” says Riggs, who’s been smoking for the past two years.
The Cheyechetah community, which is home to about 2,000 people, is trying to put a face to a lifestyle that’s often misunderstood by the public, Riggs says.
“For a lot of people, it seems like you can just walk in, smoke the cigs and go.”
Riggs says the first time he started smoking, he thought it was something he could do in the privacy of his own home.
“I remember it was my first time.
I was sitting in my room with a cigarette in my hand, I didn’t even know it was a cigarette, I just thought I was smoking,” he says.
So Riggs figured he’d give it a try and see if he could come out of the shadows.
And it didn’t take long for the idea to catch on.
“A lot of times people think it’s just an excuse, that it’s a way to get cigarettes, or to smoke at a park, or whatever, but that’s not the case,” he explains.
“Cheyechets has become a huge community and we’ve gotten a lot more people here and it’s become a much more regular thing, we’ve got a lot less smoking going on than other places.”
The town has seen a lot change in the last 10 years.
“There was this time where it was the middle of the night, it was really quiet, we were like, oh God, we need to get a fire going,” Riggs explains.
That was a time when the town was just starting to be recognized as a community, and so that’s why you see the smoke coming through the windows, there’s people coming out and smoking, there are people sitting in the back, there is a lot going on.
We have people coming in here and saying, hey, can I smoke here?
And it just has really helped us.
“Rigg is hoping that his idea can continue to help other towns around the country.”
The bigger it gets, the more it’s going to get attention, and people are going to say, this town has to change.
They have to take this to a new level,” he said.
It all started in 2014 when a friend brought Riggs a cigarette.”
He brought it over, and he had the box of cigarettes and he said, ‘you know what?
I’m going to make this my home and I’m just going to start smoking.’
And that was it, he started taking the cigarette and we’re off to the races,” Rigg recalls.
And he’s not alone.
About 1,000 CheyecaHaters from across the country are still using the same idea to keep their smoke off the beach, on the lake or even in the city.”
If we can create a new generation of smokers that’s a lot better than going to jail or going to prison, that’s really, really good news,” Ruggles says.
We know that cigarettes are not the healthiest thing, and we know that it can lead to a lot other health problems.
So we want to try to make people realize that this is one of the best ways to go about doing that.”
Ruggles first tried to do it himself with the help of a friend, but the smoke was too strong.
“After a while I just couldn’t do it anymore, I was just so tired,” he remembers.
“So we got together and we figured out we could make this happen.
So this is what we’ve done, this has been done, and this is going to be the new norm.”