The company says the cigarette and cigar are both made from virgin tobacco but they’re different because they’re lighter.
“The American Spirits brand is a pure product of tobacco and not a product of any other tobacco,” it said.
It’s a claim the American Tobacco Association, the American Cancer Society, and others say is misleading. “
We are proud to be the first to produce our own tobacco in the United States.”
It’s a claim the American Tobacco Association, the American Cancer Society, and others say is misleading.
The American Cancer Research Council, an advocacy group, says the claim that American Spirits tobacco has a “unique and high-risk profile” is misleading because it’s based on data that shows its use is low and there’s no evidence of cancer or heart disease.
“If you’re going to use tobacco, you’re also using tobacco that is more harmful,” says Dr. Richard T. Smith, an expert on tobacco health.
The tobacco industry has long been trying to downplay the health risks of smoking, but the claim of “specialty products” like American Spirits cigarettes is the latest example of that push.
“It’s about putting a premium on cigarettes and putting a lower premium on cigars,” says Richard Kupchan, an associate professor of public health at the University of Colorado Denver.
“You have to consume that nicotine to smoke a cigarette. “
That’s the difference between a cigarette and a cigar.” “
You have to consume that nicotine to smoke a cigarette.
That’s the difference between a cigarette and a cigar.”
It was a statement that got the attention of tobacco experts and public health advocates who were alarmed by it.
Tobacco expert David A. Johnson, director of the Center for Tobacco Products Research at the Harvard School of Public Health, said it was “absurd” to think that American Tobacco products are “pure tobacco”.
“I would have thought that a tobacco company would be a better company to be a part of than a company that’s trying to promote a product that’s misleading,” Johnson said.
The Tobacco Institute, an industry group, said that the claim was “misleading”.
It said the American Spirit brand was based on tobacco, but it’s not.
“For decades, American Spirits has been a premium brand for premium spirits,” said TMI President Andrew Nardelli.
“But, of course, it has been misappropriated by cigarette and cigars companies to promote their products.”