Cigarettes will soon be available in a range of sizes, flavors, and colours to help smokers shop better and save money.
But some brands will also be more popular than others.
The new “sophisticated” cigarettes have been created by a company called Lux.
They are “a combination of the latest technology and best-in-class design,” according to a statement.
“The Lux brand is focused on helping smokers save money, while maintaining a premium taste,” the statement said.
The Lux cigarette is designed with a “smooth, satisfying, flavorful taste.”
“This will be the first ever ‘sophismatic’ cigarettes,” the company said.
The Lux company claims the cigarettes are “super premium” and will have “the best flavors and features”.
“We’re looking to create the best-selling tobacco in history,” said Lux CEO and founder John Ritter in a statement on Thursday.
But there are a few caveats.
Lux has raised $100 million in venture funding, but the company is still early in its development and has no plans to launch the product in stores.
So far, the company has only sold 3,000 cigarettes.
What to know about the $200M tobacco initiative:The Lux initiative has been approved by the Federal Trade Commission, which regulates cigarette marketing.
It has been given the go-ahead to sell in the US, but will not be able to sell to consumers in Canada.
However, the US government has not said whether it will allow the tobacco company to sell cigarettes to Canadians.